I don't care what business you're in - there is one single universal truth that you need to wrote in big bold letters with a fat sharpie and place right above your desk to look at 10 times a day. Marketing your business is THE single best and highest use of your time.
Why? Because, no matter what business you think you're in...whether you're a plumber, a dermatologist or you sell cars for a living...the real business you're in is the marketing business.
Yes I know - if you've been following me you would have heard me harp on about this point. A lot. In fact, if I could, I would take a sledge hammer and pound it into your brain, because....understanding this one principal - just this ONE - is all that it would take to completely transform your business.
If you can move from thinking about yourself as being in the restaurant business, the weight loss business, the clothing business - and instead think of yourself as being in the marketing of that product, service or "thing" - that's when you're going to start seeing extraordinary results. There is no better use of your time, no bigger "payday" than the time you spend on marketing your business. Want more money? Invest more time and money in learning how to effectively market your business. Cracking this nut holds the keys to the kingdom, the secret to your riches...and fortunately it's exactly what I specialize in helping you do.