One of the Most Brilliant Advertisers of All Time – This cantankerous and controversial old Scotsman would have turned 100 this year.
Best Ogilvy Quotes:
“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
“If it doesn't sell, it isn't creative.”
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
“Never stop testing, and your advertising will never stop improving.”
“Our business is infested with idiots who try to impress by using pretentious jargon.”
“I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.”
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
Recommended Reading: “Ogilvy On Advertising” by David Ogilvy – he’s funny, insightful and a brilliant writer and copywriter.