Julie Guest Direct Response Copywriter, Marketing Strategist, Best Selling Author

Impossible Is Nothing

Henry Ford decided to produce his now famous V8 engine.  He had fixed in his mind the exact image of what he wanted his new engine to look like – all 8 cylinders cast in one block.  He sat down with his engineers to produce a design, but his engineers were unanimous, telling Ford what he wanted was simply impossible to achieve. Ford said “produce it anyway.”

“But,” they replied “it’s impossible.”

“Go ahead,” Ford commanded, “and stay on the job until you succeed no matter how much time is required.”

So the engineers went ahead as instructed – they really had no other option if they wanted to keep their jobs.  Six months passed, and nothing happened.  The engineers tried every conceivable plan to meet Ford’s orders, but the thing seemed out of the question; “impossible!”  At the end of the year Ford checked in with his engineers and they still had nothing to show him – they had found no way to build what he wanted. “Go right ahead,” said Ford, “I want it, and I’ll have it.”  So they kept forging ahead…and achieved it.

If you can conceive of it – you can achieve it.  It’s been proven time and time again.  Thomas Edison imagined a lamp powered by electricity, and despite having over 10,000 failures, we have him to thank for our brightly lit houses, our X-boxes (?!), our refrigerators.

Marconi dreamed of a way to harness the intangible forces of the ether – a way to connect the most humble of homes and most stately of mansions.  His “friends” admitted him for psychiatric evaluation when he announced he’d discovered a way to send messages through the air without the aid of wires, or any other physical means.  His invention?  The radio.

Be as GREAT as you can imagine.  Set your sights on BIG goals, not little ones. Settling for less, or deciding to be small to keep others happy, helps no one.  Be careful who you listen to and share your dreams with.

And, as Winston Churchill said “never, never give up.”