Words are the most powerful weapons we have. Your ability to write copy that connects, resonates and persuades your prospects to buy from you, will ultimately determine the size of your bank account. As Mark Twain says “The difference between the right word and almost the right word, is the difference between lightning and lightning bug”.
Now of course you can hire a copywriter to write your sales copy for you. You may decide that’s the fastest path to get where you’re going. Or you may decide to write it yourself. Either way I strongly urge you to study and learn how to write great copy. It’s one of the 3 smartest investments you can make in your business.
In the meantime, here is a quick short cut or what I call “power phrases”.
Here are some examples of power phrases – these are ones to enhance your company’s image:
Who you buy from can be just as important as what you buy
We offer the most comprehensive _________ in the industry
We make life easier …
We offer practical, low cost solutions…
We’re familiar with every nuance of …..
Day after day we …..
Our total commitment to ….
We recognize the realities of ….
We don’t play games with …..
Despite what you may have heard ….
What’s our formula for success?
It’s our job to …
We offer the added advantage of ….
Here are some power phrases to justify a high price:
The ____ you receive will be worth many times the price
Treat yourself to a ______
Why pay $ ____ for a _____ when for a few dollars more you could have a ______
Allow yourself a little indulgence
Not as expensive as you think
A practical luxury
The Rolls Royce of _____
The Harvard of _________
Flagrantly expensive and worth every penny, ______ identifies you as ________
Here are some power phrases that convey security and peace of mind:
You’ll never have to take chances with …
Never again will you have to …..
You won’t lose any more sleep over …..
Protects your valuable ……
Avoid embarrassing mistakes….
Gives you the assurance of …...
Incorporate some of these power phrases into your marketing and see what a difference it makes!