I recently stumbled across a fantastic tool that I want to share with you that answers that multi-million dollar question - how can I leverage social media to grow my business? (actually it's one of the top 3 questions I get asked by my clients all the time). The impact this one little tool could have on your business is monumental. Are you ready for it?
The tool is called Flowtown and here's why it's incredible:
On Flowtown you upload an email or your entire email list. FT then trots off to all the major social networks and finds those people for you. You'll be able to see WHO those people are and exactly what they're talking about.
That in itself is of huge value to your business. But FT does a lot more than that.
(drum roll please)...
FT will then spider your lists to show you who your major influencers are, which of those people have others following them and how many followers they have.
Wow. Imagine if you knew the top 5% of the most influential people on your list. How would you treat them differently? What kinds of relationships could you start up if you contacted them directly?
FT also enables you to hook a little script onto your opt-in forms, so when people opt in to hear from you - you'll be notified immediately when people of influence have joined your list.
The impact this one little tool could have on your business is monumental. Just think about your mailing list for a second. How much do you really know about the people on it?
If your mailing list is a bit, ahem, neglected - if you're missing major chunks of information about your prospects or customers, then not only can FT fill in the gaps, but you can know more about the people on it than you ever imagined. And, almost in the blink of an eye you can know who the most valuable people are on it.
What takes most businesses years to figure out (if they ever actually do), you can know immediately.
So then you can treat these major influencers very very differently. You can create special offers just for them - do whatever it takes to turn them into raving fans of your business, reach out to them for JV opportunities, ask them to become trusted advisers in your business and get their feedback on new products or services you're about to launch... the possibilities are endless!