“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” – Leo Buscaglia As a small business owner, the temptation for many of us is to pretend that we’re bigger than we really are. We live in a world where bigger is better – bigger houses, bigger cars, bigger bank accounts… so of course it makes sense for us to assume that people only want to do business with bigger companies – not the one person consulting firm, the solo freelance web designer or home-based business coach. This is simply not true. There is incredible power in being “an army of one,” and I’m going to encourage you to celebrate your business size, not hide it.
Here are two pieces of very valuable client attraction advice for you:
1) Resist the urge to make yourself look bigger than you really are. Bigger is NOT always better (in fact, nowadays in business, bigger is rarely better – the service gets worse, it gets harder and harder to speak to a real person at the end of the line, and we lose all sense of connection with the company we’re working with). At the end of the day people want to do business with people – REAL people, not some big faceless, impersonal company who makes them feel like just another number or another sales statistic.
2) Don’t lose your own voice in your marketing. Marketing is nothing more than a way of connecting with people. Your voice, your authenticity, what YOU bring to the table to help your customers solve their problems isthemostvaluableassetyouhave. Don’t be tempted to neuter the language down to sound like it’s being written from a larger business, from no person in particular, or from someone who’s not really you.
No one else does exactly what you do – the way that you do it. Your own special uniqueness is what helps set you apart from everyone else out there. Don’t hide this. Bring it forth and shine a giant spotlight on it. Shout it from the rooftops so that you will attract clients who mirror those same qualities and values as you and who will be an honor to work with.
This kind of marketing is what I call Personality Infused Marketing™ and it forms the basis of The Ultimate Marketing Homestudy Toolkit - Personality Infused Marketing™ is an immensely powerful way to connect with your audience, a more meaningful and authentic way to attract and serve your clients, and a happier, more stress free way to run your business.
Once you give yourself permission to be authentic with your marketing, you will be amazed at the difference it makes to your life and to the lives of the people you serve.