Most people scan their inbox with their finger hovering over the delete button. Here are 7 easy tips to ensure your email actually gets read.
- Start with a compelling, curiosity arousing Subject Line Your subject line is THE most important part of your whole email. Keep it short – I always recommend about 7-10 words max, try and include a benefit or arouse curiosity: e.g. The One Simple Sales Mistake That’s Costing You Thousands Double your income? Use this marketing secret 3 Secret Tips To Recession Proof Your Business
- Personalize the email Most people write mass emails like, well mass emails – not personal communications written to an individual. One of the biggest turn offs when opening an email is getting a broadcast message. When writing your email – even if it is being sent to thousands, make sure it sounds like a friendly conversation you’d have with them over a cup of coffee.
- Avoid delete worthy words like “passion”, “thrilling”, “state of the art”, “leading edge”. These words have been used to death and have become completely meaningless
- Make your email a compelling read. I often get asked how long an email should be. Simply it should be as long as it needs to tell your story or get your message out. Anyone who tells you the shorter the better clearly doesn’t understand the power of good copy. If someone is reading a good email, just like a good book they’ll be devouring every word and won’t be able to put it down. The old sales adage “the more you tell the more you sell” is so true – but it’s gotta be interesting to read.
- Keep it simple. Forget slick email templates and fancy headers. Hands down the emails that pull the best response are the ones that look just like they’re composed as a personal email – from you to me. Plain black font (no multi colors). And don’t add more than one attachment.
- Talk about benefits not features. A feature is our lamp contains 6 different dim settings. The benefit is this: you won’t strain your eyes from harsh light enabling you to read for longer periods of time.
- Always include clear instructions for a call to action. The simpler the better e.g. just click here to have our widget rush mailed to you, or call my personal cellphone directly and … etc.