Feeling a bit overwhelmed with marketing your business? Not sure which shiny new objects you should be using (if any)? Don’t worry. You’re not alone.
Let me clear the fog in one fell swoop.
Here are 3 marketing secrets that I use regularly in my copywriting and consulting business with my private clients:
Don’t chase marketing shiny objects. That is, until you’ve got your marketing message crystal clear and can answer the question: “Why should clients do business with my company versus anyone and everyone else out there?”
Facebook, Pinterest, Twitter, banner retargeting, banner tagging, geo-targetting, PPC, SEO, direct mail, display ads, promotional videos with SEO etc., are nothing more than tools to help you build your business.
Their only job is to carry your message to the right audience.
Like carrier pigeons.
They’re not magic marketing bullets that will instantly help you explode your business…. Unless of course you’ve got a very unique marketing message to make your business stand out.
Without these two marketing essentials, your business looks just the same as your competitors. Whenever I work with my private clients, creating their unique marketing message is the very first place I start. Without this critical first step, it doesn’t matter whether you’re using internet marketing, direct response marketing, social media or any other tool out there, your marketing will be hard, frustrating and very slow to work.
Overhaul your website. Seriously overhaul it. Without a doubt, having a great website is critical to creating a successful business. Actually it’s the absolute cornerstone for any successful marketing campaign period. If a prospect hasn’t heard of you, the first thing they’re going to do is Google your name and check out your website.
If your website looks lame and doesn’t properly provide the answers to questions in your prospect’s mind… in 3 seconds or less, BAM – they’re gone. Never to return.
But what makes a great website? It’s NOT about having flash animation or fancy graphics to win prospects over.
It’s about creating a website that looks clean and modern, but most of all contains compelling sales copy to work double time for you.
Gone are the days when a website was nothing more than an online brochure. In today’s new economy you need your website to work as your own sales team and persuade them to take action. Buy from you. Pick up the phone. Give you their email address. But all this has to happen at the speed of light. Your copy and the look and feel of your website has to persuade your prospects in 3 seconds or less or you’re toast.
Ensure that every client and prospect interaction with your company is extraordinary.
This is where the Rule of 32 comes into play.
Here’s how it works: every person knows at least 32 other people that they could refer your business to.
How would 32 new clients transform your business? Sure, not everyone is going to tell 32 people, but what if all your clients told just one other person about how incredible you are to work with? That’s the fastest way to double your business!