Julie Guest Direct Response Copywriter, Marketing Strategist, Best Selling Author

Small Business Coaching

How To Make Selling To Your Prospects Effortless (Without Feeling Like An Icky Used Car Salesman)

Do you love owning your own business but when it comes time to actually getting people to buy from you – you feel about as comfortable as a Rich Arab Sheikh riding the subway? Maybe you have lots of people who “like” you.

You’ve got stacks of business cards from people you’ve met at networking events.

You’ve even got a pretty large number of people who’ve told you they’re interested in what you’ve got to offer.

But here’s where you come a bit unplugged.

You hate selling.

You don’t want to be seen as someone pushy.

You think to yourself…”well, I don’t need to sell to them because they’ll buy when they’re good and ready to…

Actually they won’t.

Most people won’t buy from you if you leave them to their own timeframes, no matter how much they like you.

Why?  Because we all procrastinate.

I agree that selling the traditional way is icky, sticky work.

In fact it’s revolting.

Who wants to feel like they’re pushing products on people, who likely are backing away just as fast as we’re moving towards them. If any part of my work involved this kind of selling I would likely be off living on a ranch somewhere shoveling horse poop for a living.

The good news is that with this new economy we’re in – the old way of selling is OUT, OUT, OUT (though many are still teaching it).

And the new way of selling?  It isn’t actually “selling” at all.  It’s SERVING and it’s got a whole different emphasis and a brand new set of rules to follow which are essential for survival in these unprecedented times.

Here are 3 easy steps to doing it:

1.    Start off by asking yourself?  Is the world a better place because of the work that you do?  If the answer is yes (as it must be or you need to do something else), then you’re making people’s lives better.  So it follows that if you don’t offer your products and services to people you’re actually doing them a disservice.  They NEED YOU.  Great businesses are hard to find.  People need to know about what you do and how you can help them solve their problem.  This isn’t selling, it’s serving.  Make the mindset shift on this one and you’ll never ever “sell” another day in your life. 2.    Always begin a new relationship by offering VALUE first.  Educate your prospects about your services.  Develop a rapport with them and give them such an incredible experience that the next logical step will be for them to ask YOU “what’s next?  How do I buy from you?” 3.    Listen first, then speak.  The old way of selling is about speaking first – pushing your products to prospects.  There’s no two way conversation.  There’s no listening to  what their needs are and then offering a solution.  Always start with their needs first – not yours.

Follow these 3 easy steps the next time you find yourself in a “sales” situation and you’ll be amazed at how effortless and easy the whole process becomes!

Prospect Follow Up Equals Great Customer Service

Do you have a list of prospects sitting on your desk who you need to follow up with… but keep putting it off? In my experience, it’s usually due to fear – you don’t want to be rejected or be told no, or get that sinking feeling when someone says they don’t want to work with you. Getting rejected is about as much fun as having a double root canal without anesthetic, and I completely understand why you’d feel this way.

But here’s what I want you think about to help you bust through this fear.

First of all, what’s the reason you do what you do? You’re a warrior – a successful entrepreneur who’s triumphed when others would have given up, time and time again. When the going got tough you could have easily thrown in the towel long ago and gone to work for someone else. There’s a reason that you’re doing what you’re doing for a living. What is that reason?

Chances are you love to help a certain type of person solve a specific problem.

Right?

And I’d bet that it’s your ability to help others that drives you to do the work you do. But, for some reason, in that moment where you decide whether to do your follow up calls with prospects or not – you’re FORGETTING the call is not actually about you. It’s not about being liked or being rejected.  Actually, the follow up call has nothing to do with you at all.

It has to do with helping people make the right decision for themselves.

Your prospects NEED your services.  You make their lives better and easier if they work with you.  You help them solve a problem they’ve been grappling with that has likely been causing them some level of misery.  If you look at your job in this light – then by NOT following up you’re actually hurting your prospects, because you’re depriving them the use of your services.  For example, if there's someone struggling with their marketing or suffering from the stress of wild swings in income – I'm there to help them, to explain how the kind of marketing I teach is so much easier to grab ahold of, more fun to implement and much more effective.  I can't bear the thought of someone suffering that gut wrenching fear and not knowing when the next paycheck will arrive.

Do you see how this is completely different?

Try visualizing some of those prospects who need follow up as lying awake night after night worrying at 1am about their problem and how you can help them solve it.

Remember, the reason you want to make those follow up calls is because they are another way for you to serve others.  It’s your job to help move your clients to the next level.  One of my favorite quotes is from Zig Ziglar: “You can have everything you want in life, if you’ll just help enough other people get what they want.”

Taking this approach to your follow up calls removes all the anxiety.  Now it’s about you providing great customer service, which will help you do your calls from a place of problem solving – instead of selling.

Andwhen you care so deeply about your prospects, you’ll also find that you love to be on the phone with them; whether they choose to work with you or not – that decision is all about them, not you.  It’s about the difference you make. Don’t go into the false notion that it’s about you and closing the sale. It has nothing to do with that. This is all about customer service and helping people get what they want.

The next time you notice yourself shrinking to make those follow up calls, remember that your job is all about being of service.  They need you.  You make their lives so much better.  You can help them get what they truly want. Then, pick up that phone and dial!

Now, if you’re looking, for a way to take the struggle out of your marketing, attract “stampedes” of new clients in a way that is authentic, fun and easy to implement, then the Client Stampede Ultimate Marketing Toolkit™ is just what you’ve been looking for.  It’s a total turn key marketing system that gives you the most important things to do to build your business; set up as simple, solid systems, so that you consistently fill your pipeline and continually get new clients. This is a step-by-step turn key marketing system, not a big jumble of things flung together. You do Step One of the system, and when you’re done with that, you move on to Step Two, and so on. Included are the tools, scripts, templates, and step-by-step examples - handed to you on a silver platter ready to implement.

How to Super Charge Your Marketing By Going Against the Grain

"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group In marketing your business, if you’re like most solopreneurs, you’ve probably been lead to believe that the key to successful marketing is building a strong brand. The success of companies like Coca Cola, Louis Vuitton, Adidas, Starbucks, and Wal-Mart, branding giants of our time make this a very logical assumption to make.  Unfortunately this assumption is lethal for small business owners.

What is brand advertising anyway?

In its simplest form, brand advertising is image-based advertising.

You push an image, a tagline, a slogan out to the marketplace in the belief it will attract new people to your business.

Your competitive edge is building a stronger brand presence in your marketplace than the guy down the street.

The only problem with small business owners doing brand advertising is that you don’t have the mega million dollar marketing budget that’s required to even make a “brand splash" in your market place.  Nor do you likely have the 10, 15 or 25 years it takes to really build brand awareness.

The job of your marketing is actually very simple. It has only one objective. Get you sales today.

Brand advertising is an extremely inefficient and deadly slow way for you to make sales now. It places you at the mercy of your buyers buying schedule – they’ll only buy from you when they’re good and ready (if they ever are, assuming of course they remember you and your brand!).

Instead, the far more powerful and cost efficient way to advertise is direct response advertising.  Which is the exact opposite of brand advertising.  Direct response advertising compels your audience to take immediate action, today, now.  It’s the kind of advertising that’s been around for hundreds of years–ever since the traveling medicine man rolled his wagon into town and handed out flyers offering a special discount on his miracle cure for baldness elixir.

By using direct response advertising you also remove the guess work from your advertising because you know, down to the penny, how effective an ad is and how much money it brought you.  With brand advertising there is no way to measure effectiveness except by guessing (by the way, the lack of accountability is why ad agencies love brand advertising so much!).

So how do you stop brand advertising and switch to direct response?

I have a 32 point checklist I use when writing direct response ad copy, but here are two of the most important elements to include in a direct response ad.

1) Include a compelling offer in every piece of ad copy you write.

What carrot can you offer prospects that is so enticing, so bold, and so darn delicious that it will cause them to leap out of their La-Z-Boy arm chair, kick the cat out of the way, grab their coat, brave a sub zero snow storm, and drive with bald tires to go buy the thing you’re selling?

Remember, your offer shouldn’t be good.  It should be great.  Something like "Place an order by Noon and get free shipping," qualifies only as good because it's likely that your competitors offer the same thing!

2)  Use a strong headline that arouses curiosity and answers that age old marketing question: "What’s in it for me?"

Using great headlines in your ad are everything! One of the best headlines of all time is “A little mistake that cost a farmer $3,000 a year."  Imagine you were a farmer back in the 1930s and your annual income was only $9,000.  Wouldn’t this be an ad you’d want to read?

Direct response marketing is your own secret weapon to turbo charge your response rates, make more money and attract prospects to you like bees to a honey pot.  It’s a much smarter way to run a business than marketing by chasing your prospects and hoping that when they feel ready to buy, they’ll somehow remember your brand.

The Worst Marketing Mistake You Can Make In Your Business

When I made the switch from escaping my corporate job to becoming a freelance copywriter, one of the things I was most excited about was building my brand. I’d had come up with a snappy name for my business (Blazing Copy), created a cool tagline and I’d hired someone to create a logo.  Actually I agonized over the logo because I wanted it to be just perfect... it was after all going to be my brand which was what was going to attract clients to me.

Right?

Maybe you’ve thought the same thing in your business.  All you need to do to get more clients is to get your brand “out there” more.  Build a stronger, better brand than your competition so that way, anytime anyone thinks of needing what you sell – they think of you.

Sounds perfect in theory.  This is, after all, what big businesses all do to get big.  They advertise and build their brand.

Unfortunately as a marketing strategy for Solopreneurs, this brand-driven marketing strategy is fatally flawed, and is responsible for more business failures than any other one thing.

I’m about to shave about 10 years off your marketing learning curve and teach you something that I never learned getting a degree in marketing….

Using brand advertising or “position type” advertising is the single worst way for Solopreneurs to market their business.  It's ridiculously costly, inefficient and most importantly – IT DOESN’T WORK.

Why? Many reasons actually.  Here are the main ones:

1)    Building brand recognition is a marketing strategy used by big BIG companies who have hundreds of millions of dollars to spend on their advertising.  It's taken companies like Apple, Coca Cola, Louis Vuitton billions of dollars to build brand recognition and 30 - 100 years to get any kind of brand recognition.  You don’t have the luxury of having either millions of dollars or 30 years to start making real sales.

2)    Brand advertising is an extremely inefficient way to market a business which doesn’t necessarily result in an increase in sales.  It doesn’t even work for a lot of the BIG companies who do it (Ford was spending more than 20 million advertising on American Idol, meantime it was hemorrhaging red ink; Circuit City had a recognizable brand, so did Borders and Linens n’ Things).

3)    Brand advertising is NOT trackable.  If you’re putting brand ads out there, you have NO idea if they’re actually driving people to your business.  If they are working you don’t know, so how can you replicate the ads and get more out there?  And if they’re not working, then you’ve no idea either.  You might as well be flushing your hard earned marketing dollars down the toilet.  (Side note: this is why ad agencies are such BIG fans of brand advertising – as it's not trackable they can’t be held accountable for results either!  They’ll take the credit if sales go up (even though this is may very well be caused by something else, and they’ll point the finger elsewhere when their brand campaigns bomb).

4)    Brand advertising puts you at the mercy of your target market.  THEY get to decide when they’ll buy from you, which might be a month from now.  It might be a year from now.  This doesn’t help you any – you’ve got bills to pay, a family to feed and a business to run now.  You need sales NOW.  Today.

So let’s recap why doing brand based marketing for your business is a really bad idea.

Using your brand to try and market you business is a bad idea because it takes millions of dollars to make any impact in your market, it’s an extremely slow way to build a business (brand building takes decades), it's like playing blind archery with your marketing money because you’ve no idea if those ads are even working, and it doesn’t necessarily result in an increase in sales.  It also gives all the power to your target market, they get to decide when they’ll buy from you, instead of you being able to call the shots and compel them to take action, immediately.

So how then should you market your business?

Simply with one objective: to market in a way that enables you to make sales TODAY.  Right now.  Use marketing that is trackable so you can immediately measure ROI and know if it's a smart use of your marketing budget, AND market in such a way that compels your prospects to take immediate action.

This is what’s known as Direct Response Marketing.  It’s the ugly sister of advertising because it’s ridiculously effective, 100% trackable and it's only measure of effectiveness is how much money it brings in. Not how pretty, cool or creative the ad was.

Imagine that.  Marketing that really works to attract new clients and gets them to take action when you want them to act (and not when they feel like it).

Next week I’ll share with you inside secrets as to how you can quickly and easily start transforming all your marketing into Direct Response marketing.

Stay tuned!

Press on ...

Earlier this week I was on a coaching call with one of my Platinum members, and she was having a vent session. You know, one of those horrible "this is all just too hard I think I should just give up, I'm not really cut out to do this"..kind of vent session.

I've certainly had them and I bet you have too.

When I was a kid, my Mom used to call these outbursts "haircuts". All we'd have to say to her is "Mom - I need to have a haircut - can you listen for a sec?". And we'd let it all hang out, moan, whine and complain...and within 5 minutes, usually felt a lot better.

Vent sessions are important. No - they're critical for your success.

Being a solopreneur can be lonely and terribly isolating...there you are banging away at your key board, with just your dog at your feet...and an empty coffee mug on your desk. Its essential you have an outlet - someone you can trust your innermost fears to, who's not going to freak out (like your husband who just saw the credit card bill and is wondering if this "marketing stuff really works!")

That's the power of having a good coach.

Someone who can help you walk through your fears, realign your path, and keep you moving exactly where you need to go.

I heard someone once say that you can never put a price on having someone in your life who believes in you more than you believe in yourself...

I saw the power of this when I was 15 years old in high school. My Mom's best friend also happened to be the vice principal of my high school and the head of the math department...

Now math has NEVER been my strong suit. But when I was 15, the vice principal took my Mom aside one day and told her that I didn't have a hope of passing my math exam that year. And of course, my now very worried Mom, told me...

Thing is...she was probably right.

Except that that wasn't what I wanted to hear..and I'm a Capricorn (goat) ...so, if you want me to do something...just tell me it can't be done and I'll find a path to get there!

That year I got a math coach and met with her religiously twice a week. For me that was akin to having to get a root canal on a regular basis

...algebra, statistics, fractions YECH!!!

There were times I'd show up to those coaching sessions in floods of tears because I just didn't "get" it. My coach would quietly listen, and when I'd finished throwing my pity party and having a vent session, she'd say to me quietly "alright...now where were we.."

That year I passed my math exam with 76% - a personal triumph of epidemic proportions! But if my coach hadn't believed in me...or had told me that it was unlikely I'd pass and I should just "stick to art"...I would never, ever had known what I was capable of.

What about you?

What problem are you grappling with at the moment that makes you just want to scream? Is it bad enough to make you question whether you should throw in the towel and just go get a desk job working for someone else?

Never, NEVER, Never Give Up!!!

You were given your dreams for a purpose. The fact that your goal is to make $100K, $200K, $500K, or to work less without sacrificing income so you can spend more time with your family...I believe these are your God given desires.

You've got them for a reason. Its your job to grace the world with your own form of beauty - no one else offers what you do, in the way that you do.

This week's ezine is all about the power of perseverance.

I want to give you a giant helping of inspiration to help you push through whatever you might be struggling with right now. (Keep this ezine in a safe place so you can reread it when you need to!)

Winston Churchill famously once said "never,never, never give up."

There's another saying I love - an old Japanese proverb that says "fall done 7 times get up 8."

But by far, one of my favorite quotes of all time is the one Erin Brokovich carried around in her pocket in a letter her Dad wrote.

"Nothing in the world can take the place of Persistence.

Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent.

The slogan 'Press On' has solved and always will solve the problems of the human race."

To your massive abundance and success!

Looking For Value In All The Wrong Places ...

If I was to conduct a straw poll of 100 different businesses and asked them just this one simple question: “What’s the one thing you have that’s of MOST value in your business?, what do you think the responses would likely be? Here’s what I think they’d be:

“Well, DUH – its in our super-fandangled-whiz-bang new product we’ve just released”

“It’s in our amazing customer service – our customers love us and refer us like crazy”

“it’s our incredible service”

“Our single biggest assest is that we have THE best storefront location in the city”

“My staff is my single biggest asset”

“Its our amazing technology”

The list goes on and on…you get the idea.

But here’s the thing. ALL of them would be wrong.

Unless, of course they made this one simple statement: ”It’s in our customer list – we’ve got full customer information for ALL our customers – name, address, mailing address, physical address, phone numbers, buying history, referral history …”

Most business owners mistakenly place high value on the physical or service aspects of their business – their location, factory, equipment, products or services. But all that is just “stuff”. Its easily replaced and easily duplicated.

The real value in your business is with your customers.

If you have a great customer list, then you, quite literally have at your fingertips the ability to create your own income on demand. Releasing a new product? Zaap! Send an email to your list with a great offer before you go to bed at night and cha-ching – you’re got money in your account when you wake up. Found a great product that your customers could really benefit from? Send an offer to your list and earn a commission off the sales.

If you’re not zealously collecting the names and contact details of not just your customers, but all your prospects too (especially your prospects) – you’re letting a HUGE amount of money slip through your fingers.

Stop the hemorrhaging and make this your number one priority starting today…

PS if you haven’t ordered yourself a FREE copy of my audio CD: 10 Secret strategies to get more clients, make more money, turn customers into raving fans and give more back in the new economy – you’re nuts. It’s a $97 value, yours FREE! Just visit my website at www.TheClientStampede.com and use promo code GetYerSpursOn at checkout.

7 Easy Steps To Writing A Darn Good Sales Letter

You've gotta love the power of a great sales letter.  It's THE best leverage of your time and is like having your very own army-sized sales force, pounding the pavements for you, perfectly delivering your marketing message every time for less than a cup of coffee.  They never call in sick, never go on vacation, never ask for a pay raise and they'll work tirelessly around the clock for you 24/7, 365 days of the year. So here are 7 expert secrets to writing an extremely effective sales letter.

Secret #1  Create an attention driven headline that specifically speaks to your target market, arouses curiosity and answers the question in your prospects mind "what's in this for me?".  For example: "Using a Lawyer May Be Dangerous To Your Wealth" "For the Woman Who Looks Older Than She Is" "Former Hairdresser Earns $8000 a Month As A Real Estate Specialist" "How To Double Your Income in 60 Days Or Less"

Secret #2 Open your letter with a personalized salutation (the more PERSONAL you make your letter look and sound, the higher your response rate will be).  If you can't address it to the person directly (eg Dear John, or Dear Mrs McDonald), try using one of these salutations: Dear Friend Dear Neighbor Dear Fellow _______er <i.e. Golfer> Dear Colleague, Dear Reader Dear Frustrated Tax Payer Dear Valued Customer

Secret #3 Use a powerful "letter opener".  The first couple of sentences of your sales letter have to be really compelling to "hook" your prospects and get them to read the rest of the letter.  Consider these: Here’s you chance to... In looking over our records I noticed that you... Will do me a favor? Will you try this experiment? Here’s an amazing opportunity! I’m writing to.. Congratulations! Could you use an extra $500 a week? Frankly,I’m puzzled... I couldn’t wait to write to you.

Secret #4: Talk about Benefits, NOT just features in your sales copy.  Understanding the difference between benefits and features is critical for the success of your sales letter.  A feature is fact driven, a benefit is more of an emotional connection.  This difference is extremely important because people BUY ON EMOTION, THEN JUSTIFY WITH LOGIC!!!  For example a feature is this drill has 27 different drill speeds.  The benefit is that you can get your work done in half the time which means you get to spend more time relaxing on the couch, watching your favorite sport.

Secret #5 Use Subheadings, bold font, itallics, and underlining to create a "double readership path" Everyone reads sales letters differently.  Some people will read every word, others will skim read every paragraph, and still others will just read the headline, the opening paragraph and then maybe the PS at the end of the letter.  That's why you need to make sure the most persuasive and important messages in your sales letter are made to jump out at the reader and create a "double readership path"..

Secret #6 Make sure your sales letter contains an irresistible offer and a deadline to respond by (remember this offer should be bold, it should be different to anything your competition offers, and compelling enough to light your prospects' pants on fire).  Here are some examples of irresistible offers:

  1. FREE with absolutely no strings attached
  2. Free trial converts to monthly billing or payment of product after X days – (Pay nothing now)
  3. Free Shipping
  4. Hold your check
  5. Bonus overload – stacked bonuses
  6. Early bird bonus tied to a specific response date
  7. Silly premium – mousepad, cartoon, t-shirt, coffee mug
  8. Mystery gift
  9. Easy pay options (monthly payments)
  10. The more you buy the more you save – tiered discount based on amount purchased

Secret # 6 Include a bold reverse risk guarantee.  This is a very powerful copywriting technique to make it easier for your prospects to say YES than no.  Here's an example:

"You’re fully protected by our iron-clad money-back guarantee: If you decide that your <name> membership and <publication> aren’t for you, just let us know at any time during your membership period. We’ll send you a prompt 100% refund – every penny you paid. That’s a full refund, not partial or pro-rated. All the issues and the bonuses are yours to keep – even if you cancel. Could any offer be fairer than that?"

Secret #7  Use a powerful close to make your prospects whip out their credit cards

The way you close your sales letter is very important - it will determine whether your prospect puts your sales letter down to "think about it" or is moved to tale immediate action.  Here are some great examples:

"The next move is up to you. I’ve shown you that the <name of your product> is as risk-free as an offer can come. You and I both know that if you’ve read this far in the letter, you’re seriously interested in improving your business and personal income. All that’s left to do now is take action and call the number below to place your order".

"You really can’t afford not to invest in this course! Don’t you think you owe it to yourself to move on this incredible opportunity?  So what are you waiting for? Drop the enclosed card in the mail today."

That's it!  Follow these 7 simple steps and your sales letter will be MILES ahead of anything your competition is using!!!!

 

The 2 Secret Reasons Why We Buy

In this month’s Gold Nugget I want to take you back to a fundamental marketing principal – the two real reasons why any of us buy anything.  Understanding this is like unlocking the key to the vault. Once you understand the real reason why someone is buying your product or service, you can carefully tailor your words – your sales copy, your sales pitches, your in-person appointments – to resonate with your prospect at an even deeper level, quietly speaking to their “secret need.” Here are the only 2 reasons why we buy: 1) We buy a solution to our problem and/or 2) We buy to get transference of feeling.  I think the first reason is obvious, the second reason less so.  How many times have you rushed to buy something because without realizing it, the actual act of making the purchase, rather than the thing itself, is what makes you feel great?  I’m guilty as charged.  For example, one of my private clients www.NourishMD.com specializes in helping moms find safe, natural alternatives to kid’s health problems, they’re also strong advocates of the REAL food movement.  Just searching their website makes me feel like I’m a better mom, and when I reach for my credit card and buy their homeopathic flu remedy or a bottle of probiotics for River, subconsciously I’m already congratulating myself for being a “caring, health-conscious mother for my child.”  It’s not that I don’t want what I’m buying – of course I do – but the instant gratification I secretly want is the transference of feeling.  That feeling is addictive. How many times have you gone out and bought something that made you feel instantly better, instantly happier or self-assured only to quickly forget about it and “rediscover” it weeks or months later, by which time it feels like a bit of an anti-climax?

Ok, so now you’re armed with this “insider” knowledge about your prospects.  What are you going to do with it to help them and to help you?

Got QR Code Fever Or Wondering How You Can Use QR Codes In Your Marketing?

QR Codes have lovers and haters.  The haters say its just another fad.  The lovers are using QR codes and laughing all the way to the bank. You be the judge.

Here's my view - it's new technology, it's a fast-growing technology, and if your target market has smart phones and are somewhat tech savvy then I think its great to find another media to connect with them that's low or no cost. Plus QR codes are a great customer involvement device and provide another call to action you can use in your marketing to get prospects to buy.

Here’s my favorite QR Code creator (some elements are free, others cost a bit): http://www.QRStuff.com

Here's a list of QR Code readers / decoders / scanning apps for iPhones, Androids and more: http://www.qrstuff.com/qr_phone_software.html

And most importantly, here are some examples of how you can use QR codes in your marketing to make more sales

  1. Business Cards Put a code on your business card containing all of your contact information and give them an irresistible offer
  2. Put a QR code On A T-Shirt Send them to a great landing page with a free introductory offer or low cost offer with big savings
  3. Use a QR Code as a "get more info" option If you have a physical store, put a QR code on products which when they scan it gives them additional info.  If you don't then you can use QR codes in your service menu or product menu to keep it uncluttered.  List just the main points of each product and service offering in your menu and then give them a QR code they can scan to get more info
  4. Put It On Your Website's "Contact Us Page" People take a picture of your page on the screen, put you in their contact list
  5. Put It On Your Instruction Sheet People scan it to get step-by-step instructions on how to use a product or service, or get directed to a video where you give them step by step instructions
  6. Use QR codes In Print Ads People scan to be taken to a specific landing page on your website
  7. Put It On A Campaign Sign, or a Poster Take people directly to your website - preferably a squeeze page so you can incentivize them to "opt in" and give you their info
  8. Put It On A For-Sale Sign Take them to a website with video and information about the item being sold - for example a house, a car, a boat.  You could even post this on a bulletin board.
  9. Use a QR code to Put It On Your Luggage Ok so it won't get you customers but it'll save you a lot of grief if your luggage ever gets lost…
  10. Send a Tweet Scanning it sends out a tweet
  11. Do A Location Login Put on every table and the walls of your restaurant, does a foursquare login or a Facebook location login
  12. Add To Your LinkedIn Page Passes your contact information or website
  13. Call Us To Place Your Order Scan dials their phone
  14. Send a Teaser Postcard Send a QR code to a potential client, which takes them to your website
  15. Put It On Your Conference NameTag Contact information or website
  16. Put A Backsell On Your Invoice Taking them to a landing page making a special offer to upsell them
  17. Paypal Buy Link Scanning takes them to Paypal to buy your item
  18. Promote An Event Scanning the QR code puts it on their calendar
  19. Announce Your Free Wifi Scanning logs them into your wifi account
  20. Put It In Your Powerpoint Presentation Build your list by sending them to a special bonus offer if they sign up!

What other ideas do you have for using QR codes?  Share them by posting a comment...