Julie Guest Direct Response Copywriter, Marketing Strategist, Best Selling Author

Funny

Happy Halloween!

So the trick or treaters have left my neighborhood already and now all I have left is a giant bowl full of candy... :) Oh, and here's a pic of Tucker and Bear in their Halloween costumes - a Rottie dressed as a cow and an American bulldog dressed as a bumble bee.  They're both sulking under my desk as we speak!  Happy HOWL-O-WEEN!

The Kardashian "Mother Lode" - How Chris Jenner Created The Kardashian Juggernaut

Love 'em or hate 'em, reality tv stars, The Kardashians and Kardashian Inc. are branding powerhouses to be reckoned with. Last year they earned $65 million – more than Tom Cruise, Sandra Bullock and Angelina Jolie combined. This year their estimated earnings are set to top more than $100 million. From fragrances and paid endorsements to designer duds and a “destination Kardashian” at the Mirage in Las Vegas (which houses every product the family endorses). “We’ll take Kim in a bikini and put her on a beach towel,” mother Kris Jenner says. “So you would be laying on a Kardashian at the pool.” The hotel itself will be a Kardashian shrine: room keys will bear their image, each of the 4,338 rooms will house Kardashian-branded water in the minibars, Kim’s fragrance on the vanity; oh, and Kim and the girls will be vamping on a dozen of the new slot machines. Really? You can lay on a Kardashian by the poolside and this is their mom speaking? (Actually it was Kris’s idea).

The mother and “Momager” behind the Kardashian powerhouse, Kris Jenner, may be many things – bossy, controlling, nosy, obsessed with personal lubricant to name a few, but when it comes to monetizing her family’s reality TV fame in inventive and controversial ways, the woman can’t be beat.

And, just like the inventor of Silly Bandz, the success she’s created for her family hasn’t been overnight either – it’s been many, many years in the making. A former airline hostess, she started back in the early 90s selling exercise equipment via an informercial she wrote and produced with gold medalist hubby Bruce Jenner.......... (continued below).

Kris met husband Jenner on a blind date - at the time he was doing  a little motivational speaking, a few public appearances but mostly playing a whole lot of golf.  Kris recognized an opportunity when she saw one and began overseeing his speaking engagements and management deals.

By 1994, Kris and Bruce launched a line of stair-climbing fitness equipment via a self-produced infomercial, “Super Fit With Bruce Jenner,” in which they both appeared. The ad was a success, running 2,000 times a month in 17 countries, however in 1995 and 1997,Kris added 2 more daughters to the clan and her show biz career took a 10-year hiatus.

In February of 2007, inspired by the Success of Sharon Osbourne and the Ozzy Osbourne Show, Kris independently produced a presentation tape of a reality show following her family and had begun shopping it to different production companies.  It was about this time that Kim Kardashian sat her Mom down and told her that a sex tape she'd made with her boyfriend had been sold to an adult film distributor and was going on sale at the end of the month.  If there was ever a time to turn lemons into lemonade, this was it.  Kris hired a spin doctor to handle the public outcry. Vivid, the adult film distributor ended up having to pay Kim a reported $5 million for the sex tape and the tape itself went on to become one of Vivid’s best-selling DVDs in 10 years — putting the Kardashians squarely on the map. In 2006 Kris signed a deal with Ryan Seacrest Productions to follow her family on a new reality tv series - Keeping Up With The Kardashians.

“My job", said Kris "is trying to take my kids’ 15 minutes and turn it into 30.”

Looks like she hit the ball out of the park on that one ...

Got Rejected? Buck Up And Read This ...

As Super Entrepreneur Kathy Ireland recently told me "I love it when people tell me no, because then I say 'well great, now at least we're talking!' ." If you're feeling a little down and out because of a little rejection, then buck up, toughen up, and most importantly don't give up,  because you're in great company:

The Vice President of Columbia told this actor that he was never going to make it in the business. This actor went on anyway to enjoy an acting career that so far spans 4 decades, has been ranked #1 in the Top 100 Movie Stars Of All Time, and today is still the third highest grossing U.S. domestic box-office star.  The actor? - Harrison Ford

This author’s first book was rejected by 12 publishing houses and sixteen agents. The author? John Grisham.

This band was turned down by a recording company who told them "We don't like their sound and guitar music is on the way out." They were talking about the Beatles

A chubby child, this boy was told by a music teacher "as a composer he is hopeless" - Beethoven

This well known person was fired from a newspaper because he "lacked imagination and had no original ideas" - Walt Disney

This author was told by Publishers that "anthologies didn't sell" and his book was "too positive" .  He was rejected a total of 140 times. The book? Chicken Soup for the Soul. It now has 65 different titles and has sold over 80 million copies all over the world.

Feeling better?  Ok good - now go out there and make that sale :)

How to use “Power Phrases” to effortlessly sell your prospects without sounding like a used car salesman.

Words are the most powerful weapons we have.  Your ability to write copy that connects, resonates and persuades your prospects to buy from you, will ultimately determine the size of your bank account. As Mark Twain says “The difference between the right word and almost the right word, is the difference between lightning and lightning bug”.

Now of course you can hire a copywriter to write your sales copy for you.  You may decide that’s the fastest path to get where you’re going.  Or you may decide to write it yourself. Either way I strongly urge you to study and learn how to write great copy.  It’s one of the 3 smartest investments you can make in your business.

In the meantime, here is a quick short cut or what I call “power phrases”.

Here are some examples of power phrases – these are ones to enhance your company’s image:

Who you buy from can be just as important as what you buy

We offer the most comprehensive _________ in the industry

We make life easier …

We offer practical, low cost solutions…

We’re familiar with every nuance of …..

Day after day we …..

Our total commitment to ….

We recognize the realities of ….

We don’t play games with …..

Despite what you may have heard ….

What’s our formula for success?

It’s our job to …

We offer the added advantage of ….

Here are some power phrases to justify a high price:

The ____ you receive will be worth many times the price

Treat yourself to a ______

Why pay $ ____ for a _____ when for a few dollars more you could have a ______

Allow yourself a little indulgence

Not as expensive as you think

A practical luxury

The Rolls Royce of _____

The Harvard of _________

Flagrantly expensive and worth every penny, ______ identifies you as ________

Here are some power phrases that convey security and peace of mind:

You’ll never have to take chances with …

Rest easy.

Never again will you have to …..

You won’t lose any more sleep over …..

Protects your valuable ……

Avoid embarrassing mistakes….

Gives you the assurance of …...

Incorporate some of these power phrases into your marketing and see what a difference it makes!

Tired of boring on-hold messages? Try this one...:)

Thank you for calling. All of our associates are currently busy assisting other customers. But your call is very important to us. So have no worries, we'll get to it shortly. In the mean time, unlike most companies who try to lull you with boring music or force you to endure endless sales messages, we'd like to occupy your time more effectively. So while you are waiting to speak to us, we hope you enjoy our version of being on-hold. If you're like most of us, this week you've spent around 7 hours of your time sitting in traffic.

Just so you know, we don't want to waste any more of your valuable time. We'll get to you call very soon. No need to honk. Thanks for calling us.

A real life in-person person will be with your shortly. Well I'm live, of course, but I'm not here right now. I recorded this earlier. And due to the fact that so many of people enjoy our excellent services, you may have to wait for a few. Sorry for that, but it's worth the wait.

For now, just sit back and I'll keep you company. It has been proven that the average person falls asleep in about seven minutes. Relax, we don't expect you to fall asleep on us. We'll answer your call much sooner than that. In the mean time, we hope you didn't think this message was a snore.

Did you know you have to wait two full months for your hair to grow half an inch? So if you were thinking your new 'do would grow out while on hold, you're mistaken, we'll get to your call much sooner than that, and by the way we love what you've done with your hair. Life goes by too fast. Don't you agree? So we thought you would appreciate if we slowed things down and put life on hold for a minute.... There, now isn't that much better? But don't worry. We won't slow things down too much. We'll be with you in just a moment.